New venture combines the expertise of industry pioneers to turn ambitious creative visions into reality

Building on over two decades of excellence in the professional audiovisual (AV) industry, 7thSense (www.7thSense.one) is proud to announce the launch of its new sister company, CurtainUp. CurtainUp is driven by a team of experts dedicated to delivering exceptional technical project management, tailored software solutions, proof of concept testing, and innovative display system consultancy.

Founded by pixel technology experts Richard Brown, Matt Barton, and Adam Neale, CurtainUp brings a combined wealth of experience in solving the most complex technical challenges in live entertainment, theme parks, museums, and immersive environments around the globe. With a strong legacy shaped through years of collaboration with 7thSense, the CurtainUp team is focussed on empowering clients to think boldly, and beyond the extraordinary.

“For over twenty years, 7thSense has helped customers open shows, experiences and attractions on time by providing the highest-quality, flexible AV products,” said Richard Brown, co-founder of CurtainUp. “With CurtainUp, we’re expanding on that legacy. We’re giving clients direct access to a dedicated team that’s focussed on project management, technical problem solving, innovation, and turning creative vision into reality while 7thSense continues to expand its AV product offerings.”

CurtainUp’s wide range of services include:

• Technical project direction and management: End-to-end guidance from design through delivery, ensuring projects stay on schedule and exceed expectations.

• Custom software solutions: Bespoke tools and systems tailored to unique technical and creative requirements.

• Technical problem solving: Drawing on years of experience, the CurtainUp team provides detailed investigation, diagnoses and solution services to keep ensure  projects stay on track.

• Proof of concept studies: Rapid prototyping and feasibility analyses to test bold ideas, early on in a project.

• Display system innovation development: Advanced design and integration for next-generation display experiences.

“Our approach is grounded in the unshakable rule of entertainment that is ‘The show must go on,” said Matt Barton. “That mantra continues with CurtainUp. We’re here to make sure no creative ambition is too big, and no technical challenge is too complex.”

CurtainUp is uniquely positioned to leverage deep industry knowledge, robust technical infrastructure, and a trusted reputation for delivering under pressure.

“We are incredibly excited about what this means for the industry,” notes Adam Neale. “CurtainUp is here to collaborate with integration partners and offer services that strengthen and support project teams. With a commitment to ensuring success at every stage, from concept to curtain call.”